See What Happens When Two Capuchin Monkeys Are Paid Unequally..

Empathy, cooperation, fairness and reciprocity -- caring about the well-being of others seems like a very human trait.  But is there moral behavior in animals?

Frans de Waal, a primatologist, ethologist, and professor of Primate Behavior at Emory University, shares some surprising videos of behavioral tests, on primates and other mammals, that show how many of these moral traits all of us share.

Monkeys Paid Unequally? See What Happens Next...

From a TED talk by Frans de Waal,

Base of Pyramid Customer Research Counts...

Intuit's hands-on involvement in local market-making with farmers in India using mobile phones...

...showcased at Columbia University's #Brite13 conference.

"Losing My Religion for Equality"

US President Jimmy Carter quits Southern Baptist Church to fight for women's rights...
http://t.co/XCYhuNZj

Lost the Race but Won our Hearts!

 X-country runner Iván Fernández Anaya 

shows what sportsmanship is all about!

On 22 December 2012, Basque athlete Iván Fernández Anaya was competing in a cross-country race in Burlada, Navarre. He was running second, some distance behind race leader Abel Mutai - bronze medalist in the 3,000-meter steeplechase at the London Olympics. As they entered the finishing straight, he saw the Kenyan runner - the certain winner of the race - mistakenly pull up about 10 meters before the finish, thinking he had already crossed the line. Fernández Anaya quickly caught up with him, but instead of exploiting Mutai's mistake to speed past and claim an unlikely victory, he stayed behind and, using gestures, guided the Kenyan to the line and let him cross first.

Chimp study reveals origins of human fair play

The human tendency to share may have more ancient evolutionary routes than previously thought.

This is according to a study of the performance of chimpanzees in a test called the "ultimatum game".

Are We Born With a Sense of Fairness?

Fairness - Innate to All?

It seems we’re predisposed to prefer and expect fairness.  We begin with fairness as our default position, then we’re surprised and affronted when we first face a situation that seems unfair, so that’s what we remember.

Here are several rationale, experiments and videos demonstrating the premise.